The Chimera Information Systems (CIS) team began their careers in the management consulting space, and we understand the importance of strategy, culture, and organizational change to achieving any data-driven business objective. As such, we are consistently running professional services and consulting projects to help our clients achieve their goals. Indeed, most of our client relationships begin via a consulting arrangement to ensure there is a need for the broader platform and work we are developing.

Areas of Focus

We specialize in three major consulting themes:

  • Customer data and marketing technology. Our team has worked with over 450 companies to understand their underlying customer data, marketing technology stacks, and broader business processes. With this experience, we help B2C companies develop strategies around how to use their customer data and marketing technology to grow revenue, personalize customer journeys, or improve customer lifetime value.
  • Platform white-labelling. As discussed in our platform overview, we have an AI-driven data platform that aggregates content, helps model data, and automates workflows. This platform can be white-labelled to fit your branding and user experience goals, or to meet your internal business process requirements.
  • Digital transformations. The biggest and broadest area of work we focus on is digital transformation, where we help take your existing business processes, infrastructure, and customer relationships and help convert them to more agile, digital, and automated processes.

Our Approach

Our approach to consulting is focused on being data-driven; we build dashboards and consistently track metrics to ensure our own processes are contributing to your company's improvements and growth, and help you do the same once we conclude our relationship. We also focus on agility -- generating results as quickly as possible, and then building on these early successes. Finally, we like to work with customer-oriented companies -- specifically, we focus on the end user or customer experience, and enjoy driving changes that make customers happier, encourage them to spend more, and drive lifetime value (LTV) profitably.

Illustration: the Customer Data Framework

As a brief illustration, we'd like to introduce the Customer Data Framework (CDF) below. This is an eight-step framework we use to map your company's capabilities around data collection, aggreation, analsysis, execution, and so on. The ultimate goal of doing this is to understand how your existing data-oriented processes and culture operate, determine which organizational units align with each component of the framework, and develop a strategy to enable those units to achieve best-in-class capabilities.

A CDF-oriented engagement will begin with CIS running 30 or more interviews with your internal team members. Their feedback will be anonymously mapped to the eight-step framework, and CIS will facilitate workshops on how your company can make short- and long-term investments in each of the CDF components. At the end of the engagement, you will have a roadmap for investing in data-oriented capabilities, along with a business case for what this means for both your top-line revenue targets and bottom-line costs.

© Chimera Information Systems Inc., 2020

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